Behind-the-Scenes Branding: Share Your Story
Behind-the-scenes (BTS) content isn’t just a trend—it’s a way to humanize your brand. People crave authenticity, and showing your processes, struggles, and victories builds trust.
Why BTS Content Works
- Transparency Builds Trust: Customers want to know the people behind the product.
- Relatable and Shareable: Showing your team’s quirks or creative process makes you more approachable.
- Content Goldmine: BTS footage can be repurposed into multiple content formats.
Tips for Creating BTS Content
- Capture Moments, Not Perfection: Share the raw and real, not just polished highlights.
- Celebrate Milestones: Whether it’s launching a product or overcoming a challenge, invite your audience to celebrate with you.
- Go Live: Platforms like Instagram and YouTube let you interact with audiences in real-time.
Example
Patagonia’s “Worn Wear” campaign showcases repair stories and sustainability efforts, creating emotional resonance while staying on-brand.
Your audience wants to connect with you, not just your logo. Start building those connections with Media Matrix today.
