Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What is SEO?

Search engine optimization or SEO in short is a set of rules or techniques that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their websites by making them user-friendly, faster and easier to navigate.

Why is SEO important?

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

• The majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your website or customers to the online store you need to be present in the top positions.
• SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
• Users trust search engines and having a presence in the top positions for the keywords they are searching, increases the website’s trust.
• SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other Social Media channels.
• Search Engine Optimization is important for the smooth running of a big website. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
• SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

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